About
Estate auctions, run properly
Going Once is an online auction platform for estate and consignment property. Households get cleared, the contents get catalogued lot by lot, and everything sells to the highest bidder over a few days of timed online bidding. Buyers pick up in person, locally.
The company
Going Once is operated by Going Once LLC, a California limited liability company formed in August 2026 and based in Napa. Going Once runs the auction: the catalogue, the bidding, the close, the invoices, and the sales tax Going Once collects and pays over to the state.
Going Once does not own the goods offered for sale. The property in every sale belongs to the seller running the sale (an estate, a family clearing a house, or the liquidator working for the estate or family) and remains at the seller’s location until the buyer picks up each lot. That is why every lot sells as-is, and why the descriptions come from the people who can actually see the item.
The sale process
Nothing is bought back: neither Going Once nor the seller bids on a lot. Lots close one after another on a stagger rather than all at once, and a bid in a lot’s final minutes extends that lot’s closing time, so a last-second bid never wins on timing alone.
Winning bidders pay the hammer price plus a buyer’s premium and California sales tax, itemised separately on the invoice, and pick up in person during the posted window.
Selling with Going Once
If you have an estate to clear, or you run estate sales and want the auction run for you, the catalogue tools, the bidding, the invoicing, and the payouts are all here.